Brand Story

RICOSTRU 品牌介绍
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“RICOSTRU”，中国设计师品牌，由曾在意大利游学的设计师欧敏捷（Rico Manchit Au）于2011年在中国广州创建。“RICOSTRU”取名自意大利文“RICOSTRUZIONE”，意为“重建”，代表了当代年轻人“破”与“立”的独立思想和创造力量。
 
“RICOSTRU”的品牌风格以“东方极简”闻名，用当代的视觉角度和表现手法来诠释“传统”与“未来”相结合的设计理念，把“空间”的概念融入服装立体剪裁的创作当中，以新颖的面料开发和工艺研究为实验核心，独特的“剔透色感”审美亦是品牌标志性的设计语言。
 
“RICOSTRU”于2016年受世界级时装大师Giorgio Armani先生的钦点，首次登入米兰时装周发布2017春夏女装系列，成为第一位站上Armani/Teatro秀场的中国女装设计师品牌；此前，RICOSTRU亦曾参与米兰时装周的“The Vogue Talent Corner”、“On Stage”等重量级的国际化时尚活动，成为备受关注的全球设计新力量之一。

作为日趋成熟的设计师品牌，“RICOSTRU”在国内以领先的速度取得了时尚媒体和买手的支持和认可，在设计风格与市场价值上力趋平衡——在上海最繁华的商圈“上海新天地”设立品牌专卖店，亦在北京、武汉、深圳、成都等15个城市的零售渠道占有一席之地。
 


RICOSTRU INTRODUCTION
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RICOSTRU, a Chinese designer brand, was founded in 2011 in Guangzhou, China by RICO MANCHIT AU —whom has study experience in Italy. Coming from an Italian word “RICOSTRUZIONE”, which mean by “reconstruction”. RICOSTRU represents independent thoughts and creative powers between “breaking” and “building” of the contemporary young generation.

RICOSTRU is well known for its “oriental minimalist” style.The combination of “traditional” and “futuristic” makes the brand philosophy. With the contemporary vision, the concept of “space” has been integrated into the geometry tailoring creation. Exploiting high-tech fabrics and developing crafting is the experimental core of the brand. The aestheticism of the unique “translucent color sensation” is also a symbolic design language of RICOSTRU.

In 2016, RICOSTRU was selected by world-class fashion master Giorgio Armani, presented its SS2017 womenswear collection during the Milan Fashion Week for the first time, becoming the first Chinese womenswear designer label that showed at the Armani/Teatro. Also, RICOSTRU has been in some international fashion events such as “The Vogue Talent Corner” and “ON STAGE” in Milan, become a new figure of fashion design in the world.

As an increasingly mature designer label, RICOSTRU, which has rapidly won support and recognition from fashion media and buyers in China, has been striving to strike a balance between its design style and market value. It has set up an exclusive store in the New World of Shanghai, the most booming commercial district of the city, and established presence in 15 Chinese cities including Beijing, Wuhan, Shenzhen and Chengdu via retail stores.